DIGITAL MARKETING Portfolio

I design and build digital experiences that blend strong UX, compelling storytelling, and data-driven marketing execution. My work spans personal branding, content platforms, and audience-focused web experiences across B2C and B2B contexts.

🔗 Quick Links

• 🌐 Portfolio: https://anjanachandel.com
• ✍️ Content Project: https://journeysnodestinations.com
• 💼 LinkedIn: https://www.linkedin.com/in/anjanachandel
• 📧 Email: anjana@anjanachandel.com

I’m a digital marketer with hands-on experience building websites and content platforms from the ground up. I focus on clarity, usability, and engagement, ensuring every page has a purpose—whether that’s personal branding, audience storytelling, or conversion.

I bring together:

• Creative execution (design, content, UX)
• Technical understanding (CMS, analytics, structure)
• Marketing strategy (positioning, engagement, lifecycle thinking)

At DIGITAL MARKETING, we believe that the world is full of magic and wonder, and we want to help you experience it all. Let us help you discover the magic of the world.

📬 Let’s Connect

If you’re looking for a digital marketer who: ✔️ Thinks strategically ✔️ Executes hands-on ✔️ Cares deeply about user experience

📧 anjana@anjanachandel.com 💼 LinkedIn | Portfolio

Website: anjanachandel.com
Project Type: Professional Portfolio Website

🎯 Objective

Create a centralized personal brand website to:

• Present digital marketing expertise clearly
• Showcase skills, thought leadership, and AI-forward interests
• Enable easy professional contact and networking

🧩 Problem

Many personal sites fail because they are:

• Too résumé-like
• Lacking a clear narrative
• Unfocused on user intent (recruiters, peers, collaborators)

The challenge was to design a site that feels professional, approachable, and strategic, not just informational.

🧠 Strategy

• Treat the site like a marketing funnel, not a résumé
• Lead with clarity and credibility
• Structure content for quick scanning by recruiters
• Position AI and modern marketing tools as part of future-focused expertise

🛠 Execution

Key Elements Built:

• Clear navigation and information hierarchy
• About section with professional narrative
• Blog for thought leadership and SEO value
• Skills & tools section positioned for senior-level roles
• Contact page for conversion

UX Decisions:

• Minimalist design to keep focus on content
• Short sections and headings for skimmability
• Clear CTAs without overwhelming the user

🧰 Tools & Skills Demonstrated

• Website builder / CMS
• Content strategy & layout
• UX & information architecture
• Basic lead capture
• Branding & positioning

📈 Results (qualitative)

• Clear professional positioning
• Recruiter-friendly presentation
• Strong foundation for content and future growth

🔍 Key Takeaway

This project demonstrates how I approach digital presence as a product—with intent, structure, and user experience at the core.

Website: journeysnodestinations.com
Project Type: Content-Driven Website / Blog

🎯 Objective

Build a travel storytelling platform that:

• Encourages emotional connection through narrative and visuals
• Showcases long-form content in an engaging, readable way
• Serves as a foundation for audience growth and engagement

🧩 Problem

Travel blogs often struggle with:

• Overloaded layouts
• Weak storytelling structure
• Poor navigation between content

The goal was to create a calm, immersive experience that lets the content breathe.

🧠 Strategy

• Design around visual storytelling
• Keep navigation simple and intuitive
• Let images and narratives guide engagement
• Optimize content layout for readability

🛠 Execution

Key Features:

• Homepage designed to invite exploration
• Blog structure optimized for long-form storytelling
• Image-led content experience
• Contact page for reader engagement
• Cookie consent and analytics setup

UX Choices:

• Clean typography for readability
• White space to reduce cognitive load
• Mobile-friendly design for on-the-go readers

🧰 Tools & Skills Demonstrated

• Content marketing strategy
• Blogging & CMS management
• Visual storytelling
• User-centric layout design
• Analytics awareness & compliance

📈 Results (qualitative)

• Strong narrative flow across posts
• Visually engaging content experience
• Scalable foundation for SEO and audience growth

🔍 Key Takeaway

This project highlights my ability to translate brand emotion into digital experience, balancing creativity with usability.

🧠 My Process

1. Understand the audience
2. Define the goal (engagement, credibility, conversion)
3. Structure content for clarity
4. Design for usability first
5. Measure, iterate, and improve

🛠 Skills & Tools

Digital Marketing

• Content strategy
• Personal branding
• Website optimization
• Lifecycle thinking

Web & UX

• Website builders / CMS
• HTML & CSS (working knowledge)
• UX & information architecture
• Responsive design

Analytics & Optimization

• Google Analytics
• Cookie & compliance setup
• Engagement tracking

Creative

• Copywriting
• Visual storytelling
• Layout & design principles

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