Hi! This is Anjana.

• I have extensive experience in SaaS, primarily in fin-tech which is a highly regulated sector means I have worked with Audits, compliance, and privacy policy handling and consent-management. 
• I have progressive experience from a technical background to ABM and marketing operations with primary focus on sending millions of emails via Adobe Campaign Classic. 
• I have created hundreds of complex campaigns, have extensive experience in segmentation, user outreach, nurturing campaigns, and much more. I have managed 8+ digital marketing accounts for Large to medium financial institutions where the campaigns were stemmed from a feature idea to a full fledged user engagement experience. 
• I have collaborated with data teams, engineers, QA, site operations, infrastructure, product management and leadership teams to create effective marketing outreach programs and campaigns to bring the best conversions possible. 
• My progressive experience, collaborative work style, technical acumen, extensive experience in product testing and love for databases will set me apart from other candidates. 
• I have attained my Master of Company Applications where I studies, applied mathematics, engineering concepts from assembly language to computer networks to databases management to marketing, brand awareness, buyers psychology and sales fundamentals making me a well aware and strong candidate. 
• I have mentored peers, trained production teams to support the features, pitched new feature ideas to teams on numerous occasions. I am a creative problem solver who loves technology and keeping abreast with latest trends via leaning in tech to help me do my job at best. 
• I have dabbled with Agentic AI, Generative AI recently to create ultimate segmentation queries to create campaigns in AWS SES service. 
• My versatility, curiosity and drive to learn and do my best in a collaborative environment sets me apart from the crowd. I believe in teamwork and collaborative safe growth environment and a believer in sharing knowledge.
• On Personal Note: I am a life-long learner, Loves binge watching TV, Creative cook, a bit artsy-crafty and a story-teller.